Added 9 October 2026
slogan
/ˈsləʊɡ(ə)n/ noun
Latin root: garriō Wiktionary
noun Definition from Wiktionary (CC BY-SA). Pronunciation from Wiktionary, via Kaikki.org. More about slogan at Wordnik → Where our words come from →
- A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
- A catchphrase associated with a product or service being advertised.
- A battle cry among the ancient Irish or highlanders of Scotland.
Origin
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
From Wiktionary, via Kaikki.org (CC BY-SA)