people · Added 9 October 2026
Al Ries
American advertising executive (1926–2022)
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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