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grassroots

/ˈɡɹɑːs.ɹuːts/ adjective

adjective Definition from WordNet 3.1, Princeton University. Pronunciation from Wiktionary, via Kaikki.org. More about grassroots at Wordnik → Where our words come from →

  1. Fundamental.
    the grassroots factor in making the decision
  2. Of or involving the common people as constituting a fundamental political and economic group.
    a grassroots movement for nuclear disarmament