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allurement

/əˈlʊɚmənt/ noun

noun Definition from Wiktionary (CC BY-SA). Pronunciation from Wiktionary, via Kaikki.org. More about allurement at Wordnik → Where our words come from →

  1. Attractiveness; appeal, charisma. .mw-parser-output .defdate{font-size:smaller}
  2. An enticement, inducement or bait.